Edito


Consortium DiafrikInvest

ENTREPRENEURS FROM THE AFRICAN DIASPORA: DIFFERENTIATED PROFILES AND KEY TRENDS!

“If the African diaspora mobilisation public strategies are recent, the investment towards the countries of origin is a provision already embedded among the first generation of migrants. It even represents a form of social consecration of the migratory journey! Over time, only the motivations have changed: historically dominated by the objective of economically empowering families, they now answer more individualistic and opportunistic logics. Thus, entire generations of North African and Sub-Saharan migrants of the first hour, as soon as their economic maturity is gained, massively invested in their countries of origin, in real estate, properties, small businesses, services and agriculture.

One or two generations later, the aspiration of getting involved professionally in the countries of origin remains the same. It must be said that the exaggerated identity contexts and the economic crisis in Europe (historical destination continent for African migrants), have only amplified this structuring provision among the diasporas.”

 

Samir Bouzidi, Expert in Ethnomarketing

 

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